EPIC · storefront theme library

Themes that don’t look like themes.

EPIC is Freewebstore’s storefront theme library — mobile-first, category-tuned designs the Flex AI editor arranges around your brand. Distinctive UK shops in an afternoon — no template graveyard, no one-of-a-thousand look.

Start my free UK shop

Every EPIC theme included on every plan — even Community.

Not another template gallery.

EPIC themes are designed to be arranged, not just applied. Every theme knows how to bend to a specific UK brand — that’s the whole point of the AI-editor pairing.

Mobile-first, from day one

Every EPIC theme was designed on the mobile layout first, then scaled up. Over 70% of UK ecommerce traffic is mobile — the themes are built for that reality, not for a designer’s desktop canvas.

Category-tuned, not one-size

Wholesalers need dense product grids. Editorial brands need big-image heroes. Fashion needs collection-first navigation. EPIC ships different patterns for different shapes of shop — you don’t force a single layout to do everything.

Distinctive by default

Two shops on the same EPIC theme rarely look like the same shop — colour, typography, imagery, hierarchy and copy all shift to the brand. That’s the Flex AI arranger at work.

Five UK brands. Same library.

Live Freewebstore shops, each built on an EPIC theme and edited in Flex. Same starting library, five very different results.

The Aquatic Store Bristol storefront — bright blue chrome, aquarium plants and hardware, immersive product photography.
Specialist retail

The Aquatic Store Bristol

Aquarium plants, fish, hardscape. Bright, colour-forward EPIC theme with rich category navigation and product-detail focus.

 UK Hip Flasks storefront — dark editorial hero, wholesale hip-flask product photography, orange accent colour.
Wholesale

UK Hip Flasks

Wholesale drinkware and engravable gifts. Dark editorial EPIC theme with hero-product focus and trade-price ladder.

 Torbay Lambretta storefront — vintage scooter parts, editorial layout with era-appropriate typography.
Specialist parts

Torbay Lambretta

Vintage scooter parts specialist. Editorial EPIC theme with a heritage feel and deep parts-catalogue navigation.

 The Fizz Shop storefront — playful bath-bomb brand, pastel palette, product-image forward layout.
Lifestyle

The Fizz Shop

Handmade bath and body. Playful, pastel EPIC theme with product-image-forward layout and gift-box merchandising.

 Process Supplies (London) Ltd storefront — B2B catering catalogue, dense product grid, functional navigation.
B2B catalogue

Process Supplies London

B2B catering and supplies. Dense-grid EPIC theme built for a catalogue depth of thousands, trade-account first.

EPIC + Flex, together.

EPIC is the visual layer. Flex is how you edit it. Neither works without the other — and neither costs anything extra.

1

Pick a starting EPIC theme

Or let Flex pick one for you based on what you sell. Every theme is a full storefront pattern — hero, category navigation, product detail, cart, checkout — not just a hero image.

2

Flex tunes it to your brand

Colours, typography, imagery, copy, section order. The AI arranger does the first pass; you tweak in the live editor. Preview desktop and mobile at the same time.

3

Switch themes any time

Try a different EPIC theme whenever you want. Products, orders, customers stay put. Themes are the visual layer, not the data layer — so a redesign is never a rebuild.

Meet the Flex editor →

EPIC themes — the questions UK sellers ask.

How many EPIC themes are there? +
The EPIC library ships with a broad set of themes covering the main storefront patterns — editorial, product-first grid, dense catalogue, lifestyle hero — and grows over time. Every theme is configurable in the Flex editor, so the same theme can look very different on two shops.
Does an EPIC theme cost extra? +
No. Every EPIC theme is included on every Freewebstore plan, including the free Community plan. No per-theme licence, no upgrade to unlock a design.
Can I switch themes later? +
Yes. Try a different EPIC theme any time from the Flex editor — your products, orders and customers stay put. Themes are the visual layer, not the data layer.
Are the themes mobile-friendly? +
Every EPIC theme is mobile-first — the mobile layout is designed alongside the desktop layout, not squeezed down from it. Over 70% of UK ecommerce traffic is mobile, and the themes are built for it.
Do EPIC themes support Royal Mail, UK VAT and UK payment gateways? +
Yes. Themes are the visual layer. Royal Mail Click & Drop, Stripe, PayPal, Ryft, Klarna, Clearpay and Apple Pay, plus UK VAT (20% / 5% / zero-rated) all work on every EPIC theme.
Can I edit an EPIC theme? +
Fully editable. Every element on an EPIC theme is directly editable in the Flex editor — colours, fonts, layout, images, copy, sections, product grids. The theme is the starting point, not the endpoint.
Start my free UK shop

Every EPIC theme included. Meet Flex →

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