Flex · AI design editor

A polished storefront in minutes.

Tell Flex about your brand. It arranges an EPIC theme around your products, tunes it to your colours and fonts, and hands you a live editor to fine-tune the rest. Royal Mail-ready, VAT-ready, phone-ready — no code, no designer.

Try Flex free

Included on every plan — even the free Community plan.

Design without the design bit.

Flex is a visual editor with an AI arranger built in. You bring the brand and the products. It handles layout, hierarchy, colour balance and the boring bits UK sellers usually spend three weekends on.

Describe your brand

Shop name, what you sell, the vibe. Flex reads it, picks a starting EPIC theme, seeds it with your colours and typography, and drops your first six products into the right places.

Click-to-edit anywhere

Every element on the storefront is directly editable in the preview. Click a headline to rewrite it, drag a container to reorder it, swap an image inline. No template files, no CSS.

Mobile from the first draft

The editor previews desktop and mobile side-by-side. Every tweak applies to both. No last-minute panic about how the hero looks on a phone at 375 pixels wide.

UK shops built with Flex.

A few live Freewebstore stores built and edited in Flex. Same tool, five very different results — because Flex bends to the brand, not the other way around.

UK Hip Flasks storefront — dark hero, wholesale drinkware, engravable gifts.
UK Hip FlasksWholesale drinkware & engravable gifts
 The Aquatic Store Bristol storefront — bright blue chrome, aquarium plants and hardware.
The Aquatic Store BristolAquarium plants, fish, hardscape
 Torbay Lambretta storefront — vintage-scooter parts specialist, editorial layout.
Torbay LambrettaVintage scooter parts specialist
 The Fizz Shop storefront — playful bath-bomb brand with pastel palette.
The Fizz ShopHandmade bath & body
 Process Supplies (London) Ltd storefront — B2B trade catalogue, dense product grid.
Process Supplies LondonB2B catering & supplies

Three steps. The AI does the arranging.

1

Tell Flex about your brand

Shop name, category, colours if you know them, a sentence of tone. Flex reads it and picks a starting EPIC theme that fits — editorial for a specialist, dense grid for a wholesaler, big-image for a lifestyle brand.

2

Fine-tune in the live editor

Click any headline, image or container to edit it. Drop in your logo, swap colours, rewrite the hero. Preview desktop and mobile at the same time. The AI keeps hierarchy and spacing on-brand as you tweak.

3

Publish. Then keep editing.

Ship the storefront when you’re happy. Come back to Flex any time to run a bank-holiday refresh, launch a campaign hero, or restructure a category — no downtime, no rebuild.

Flex — the questions UK sellers ask.

Do I need to know how to code to use Flex? +
No. Flex is a visual editor. You describe your brand in plain language, pick a starting theme from the EPIC library, and every change happens through a live click-and-edit interface. No HTML, no CSS, no template files.
How long does it take to build a shop in Flex? +
Most sellers get a publish-ready homepage in 10 to 20 minutes. The initial AI-arranged draft takes seconds; the rest is the editor pass — tweaking colours, swapping images, adjusting copy — and you can leave and come back whenever.
Is Flex free? +
Yes. Flex is included on every Freewebstore plan, including the free Community plan. No trial, no upgrade prompt to unlock the editor.
What is an EPIC theme? +
EPIC is Freewebstore’s library of storefront themes — the visual style Flex arranges around your products. EPIC gives you the look; Flex is how you edit and customise it. See the EPIC page →
Does Flex work with Royal Mail and UK payment gateways? +
Yes. Flex is the design layer; the shop underneath supports Royal Mail Click & Drop, Stripe, PayPal, Ryft, Klarna, Clearpay and Apple Pay. Design in Flex, ship with Royal Mail.
Does Flex look right on mobile? +
Every EPIC theme is mobile-first — Flex previews desktop and mobile side-by-side, and any tweak applies to both. Your storefront looks right on the phone from the first draft.
Start my free UK shop

Flex included. See EPIC themes →

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