Built for UK sellers
Ad account in pounds: for a UK store priced in pounds, set-up asks TikTok for a UK ad account billed in GBP, so there’s no currency conversion on your ad spend.
Cookie consent ready: with our free cookie consent app set to opt-in, the TikTok pixel waits until a shopper clicks Allow, in line with UK GDPR.
Sales still counted: purchases are also sent to TikTok from our servers, so you see results even when an ad blocker stops the pixel.
Free on every plan, including Community. You pay TikTok for your ads, and we add nothing to your ad spend.
Start My Free StoreDone for you
Pixel: installed on every page of your store, with no code to paste.
Shopping journey: product views, add to basket, checkout and purchases are all reported to TikTok.
Product catalogue: your products, photos, prices and stock go to TikTok and refresh daily, ready for product ads.
Your ads, your account: you build campaigns in TikTok Ads Manager and shoppers buy on your own store.
TikTok ad credit for new advertisers
Reach a spend level within 30 days of registering and TikTok adds ad credit to your account. TikTok sets the levels in US dollars and pays the credit in your local currency, so a UK ad account gets pounds.
- Spend USD 200$200 credit
- Spend USD 1,000$750 credit
- Spend USD 4,000$3,000 credit
- Spend USD 10,000$6,000 credit
Offer from TikTok, for new advertisers only. Your TikTok Ads Manager account must be registered in your own region, and credit is issued in your local currency. Once per advertiser: another ad account in the same Business Center won’t receive it again. Valid only for ads placed through TikTok Ads Manager, and TikTok may withhold or withdraw credit, for example when content breaks its policies. Read TikTok’s coupon terms.
How to set up TikTok Ads
1. Click Set up TikTok Ads
In your control panel, go to Marketing > Connected Accounts. TikTok opens in a new tab.
2. Finish on TikTok
Sign in or create your TikTok for Business account. TikTok makes your ad account, pixel and catalogue, and we install and sync them on your store.
3. Create your first ad
Set a budget, choose your audience and add your video in TikTok Ads Manager. Shoppers tap the ad and buy on your store.